Fiorucci Art trust
→ Nicoletta Fiorucci
Director and Curator
→ Milovan Farronato
→ Marina La Verghetta
Press Office & Communications Editor
→ Matilde Cerruti Quara
→ Spyridoula Joumaki
→ Fiorucci Art Trust
Visual and Graphic Designer
→ Nicolò Bruno
The Fiorucci Art Trust was founded by Nicoletta Fiorucci in 2010 to promote contemporary art in conventional and unconventional ways. Since its inception, Milovan Farronato has been Artistic Director of the Trust, which has its headquarters at 3 Spear Mews, London. The Trust produces artists’ commissions, publications, residencies and workshops every year in London as well as offsite. As part of the Public Programme of the Istanbul Biennial, it organised a one-week workshop on the island of Kastellorizo, Greece titled The violent No! of the sun burns the forehead of hills. Sand fleas arrive from salt lake and most of the theatres close.
Fiorucci Art Trust also presents annual workshops, such as the ongoing series Roadside Picnic, which includes Mycorial Theatre conceived with Paulina Olowska. Previous editions have taken place in Rabka Zdroj, Poland (2-8 October 2014 and 2-9 October 2015) and Pivô Art and Research in São Paulo, Brazil (1– 7 September 2016) where the third edition coincided with the 32nd Bienal de São Paulo, which took Live Uncertainty as its curatorial theme. Roadside Picnic also includes the New Year’s Eve Costume Drama workshops Party Monster (2013) and Tribute to Ballets Russes (2012). Fiorucci Art Trust initiated a series of perfume workshops to promote artist’s research in fragrances, in collaboration with Creative Perfumers, London, which led to the exhibition I’m here but you’ve gone (2015). More recently The Trust has started promoting meditation as a new tool for artistic research through meetings called Meditative Tuesdays, which take place regularly at the new headquarters in Spear Mews.
Throughout 2016 Fiorucci Art Trust collaborated with the Serpentine Galleries on a series of immersive performances titled the Magazine Sessions. Complimenting the Fiorucci Art Trust’s artist-led programmes of site-specific experiences – and realised with the participation of The Magazine restaurant – The Magazine Sessions invited artists to devise site-specific evenings where all aspects of the experience are considered. Events range from specially-conceived music and theatre performances to immersive environments to be explored and activated by the visitor with contributions from Anthea Hamilton, Christian Holstad, Celia Hempton, Emily Sundblad, Karl Holmqvist and Matt Copson.
Every year since 2011 Fiorucci Art Trust has presented Volcano Extravaganza, an artist-led programme on the volcanic island of Stromboli, Aeolian Islands, Italy. Artistic leaders of previous editions include Eddie Peake (2017); Camille Henrot (2016); Milovan Farronato (2015); Haroon Mirza (2014); Lucy McKenzie (2013); Nick Mauss (2012) and Rita Selvaggio (2011). In 2018, the Artistic Leader is Runa Islam. As part of recent editions Fiorucci Art Trust collaborated with the Serpentine Galleries to present Park Nights 2015: Dying on Stage with Christodolous Panayiotou and Park Nights 2014: Forget Amnesia with Haroon Mirza, Mark Fell, Okkyung Lee and Factory Floor. Camille Henrot’s Park Nights 2016: Buffalo Head: A Democratic Storytelling Experience took place on June 17th 2016.
In 2014 Fiorucci Art Trust presented the first site-specific commission for its previous London headquarters, By, With, To & From by Nick Mauss. This large installation took over the entire ground floor of the house and included a choreography of four automatic curtains – one of which was displayed as part of Mauss’ Frieze Project at Frieze London 2014. In October 2014, a new commission by Patrizio Di Massimo was presented. It combined works from Nicoletta Fiorucci’s collection – previously shown at Gasworks, London – with a new body of work created specially by Di Massimo. In November 2017, George Henry Longly was invited to be the first to realise a new skin for the new HQ of Spear Mews. The outcome, titled Toxungenous Activities was realised over a day of photo shoot, and inspired by some of the works pre-inhabiting the space: a staircase by Le Corbusier, a table by Franz West and a suspended umbrella sculpture by Katharina Fritsch.
In 2013, the Fiorucci Art Trust initiated Lezioni d’Italiano, a series of performative lectures by artists. The last in the series were by Taman Shud Alex Cecchetti (2015) and Videogiochi by Anna Franceschini (2014).
Among its activities, Fiorucci Art Trust also runs a programme of artist’s residencies in London, Stromboli (Italy) and Li Galli (Italy). Artists participating have included Christodoulos Panayiotou; Adriana Lara; Ed Fornieles; Joana Escoval; Habima Fuchs; Riccardo Arena; Lucas Arruda.
As part of its programme of institutional collaborations Fiorucci Art Trust supported Zhana Ivanova’s Ongoing Retrospective at Kunstalle Basel; it has produced Goshka Macuga’s work for Documenta 13 (2012); and Yto Barrada’s contribution to 54th Venice Biennale (2011).
Over the years, Fiorucci Art Trust has produced a number of artists’ books and publications, including De Incontinentia by Roberto Cuoghi (Mousse, 2013); Runa Islam’s Dogs Devouring Dead Horses (2013); Lucy McKenzie and Alan Michael’s Unlawful Assembly (2013); Ten Fundamental Questions of Curating (Mousse, 2013) and Enrico David’s catalogue Repertorio Ornamentale for his solo show at Fondazione Bevilacqua La Masa (2011).
The Fiorucci Art Trust distinguishes itself from the collection of its founder.
Nicoletta Fiorucci is Founder of the Fiorucci Art Trust. She is a patron, philanthropist and collector of contemporary art. In 2010, together with curator Milovan Farronato, she established the Trust with the aim of promoting contemporary art in both conventional and unconventional ways. Nicoletta Fiorucci stands out as one of London’s most committed philanthropists in the arts: a prominent figure among collectors as well as an enthusiastic patron and supporter of public museums, cultural organisations and artistic projects, which she sustains both in Italy, her country of origin, and internationally. In London, Ms Fiorucci is Founding Benefactor for the Serpentine Galleries; the new Design Museum and Gasworks–where she supported the Artist’s Kitchen. She supported the 2016 Exhibition Programme of the Chisenhale Gallery, where she is also part of the Director’s Circle of Patrons and she is a Founding Member of the Fashion Trust. Internationally, she is a Patron of Castello di Rivoli (Turin, Italy); a patron and lifetime member of Kunsthalle Basel and a member of the International Friends of documenta. Her international board and advisory committee roles include being a Board Member of MASS Alexandria, Egypt whose 2016 programme she also supported. She is an “Empire Remains Shop Visionary” for her support of Cooking Sections and in 2016 she became a capital donor to the recently launched Exhibition Road Commission residency programme, London. She is Founder of and served as President of Alta Roma Fashion Week. Nicoletta Fiorucci lives and works in London.
Milovan Farronato is Director and Curator of the Fiorucci Art Trust, for which he has developed the ongoing residential itinerant project Roadside Picnic and, since 2011, the yearly festival Volcano Extravaganza in Stromboli, which migrated to Naples in 2017 and will travel to Dhaka, Bangladesh this year. With Paulina Olowska he initiated, in 2014, the symposium Mycorial Theatre in Rabka, Poland, which in 2016 was held in São Paulo, Brazil. Further collaborations include the Magazine Sessions (2016) with the Serpentine Galleries. He also conceived The violent No! as part of the public programme of the 14th Istanbul Biennial, 2015. From 2005 to 2012, he was director of the non-profit organisation Viafarini and curator at DOCVA Documentation Centre for Visual Arts, Milan. From 2006 to 2010 he was Associate Curator of the Galleria Civica di Modena. He was also professor of Visual Cultures at CLADEM, University IUAV, Venice, from 2008 to 2015. Selected exhibitions curated by Farronato include Nick Mauss, Illuminated Window, La Triennale and Torre Velasca, Milan; Lucy McKenzie’s first solo show in Italy, La Kermesse Héroïque at Fondazione Bevilacqua La Masa, Venice; Si Sedes Non Is at The Breeder Gallery, Athens, 2017; Prediction at Mendes Wood, DM São Paulo, 2016; Peter Doig’s solo exhibition at Fondazione Bevilacqua La Masa, Venice, 2015; Christodoulos Panayiotou’s solo show at Kaleidoscope Project Space, Milan, 2014; and Arimortis at Museo del Novecento, Milan, co-curated with Roberto Cuoghi, 2013. Milovan Farronato is part of the curatorial team of the fourth Dhaka Art Summit and also sits in the Development Committee of the Chisenhale Gallery in London.
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