Fiorucci Art trust

→ Nicoletta Fiorucci Russo

Director and Curator
→ Milovan Farronato

Project Manager & Assistant Curator – Trust
→ Valeria Szabó Facchin

Curatorial Assistant & Social Media Strategist – Trust
→ Mara Maria Jackson

General Information
→ info@fiorucciartrust.com

Fiorucci Art Trust was founded by Nicoletta Fiorucci in 2010 to promote emerging artistic exploration in both institutional and unconventional locations.

Since its inception, Milovan Farronato has been directing and curating the programme of Fiorucci Art Trust. Over ten years, the Trust has been producing artists’ commissions, publications, residencies and workshops every year in London as well as offsite, such as in Stromboli where Volcano Extravaganza, its renewed summer festival, has taken place since 2011. 




Volcano Extravaganza began as an informal residency programme for artists in 2008 on the island of Stromboli as part of Roadside Picnic workshop series. The annual summertime festival was aptly named Volcano Extravaganza, due to the volcanic nature of Stromboli and focused mainly on performance, using the tempestuous environment as a backdrop. Volcano Extravaganza has since become the Trust’s most recognisable programme structured “as a time-based exhibition and led by a number of artists usually lasting between three days to a week”. The festival focuses on multidisciplinary arts with a focus on performance, where ‘”the several sound, body language and visual amplification merges into one”. Artistic leaders of previous editions include Maria Loboda (2019); Runa Islam (2018); Eddie Peake (2017); Camille Henrot (2016); Milovan Farronato (2015); Haroon Mirza (2014); Lucy McKenzie (2013); Nick Mauss (2012) and Rita Selvaggio, together with Farronato (2011). 



In 2013, Fiorucci Art Trust initiated Lezioni d’Italiano, a series of artist-led lecture performances conceived around the theme of Italianness. Throughout the years, numerous artists have been presenting their research in the domestic space of Fiorucci Art Trust. Previous iterations include: Arabeschi di Latte, Occhio, Malocchio, Prezzemolo, Finocchio, (2021); Giangiacomo Rossetti, Tower 1, (2021)Cinzia Ruggeri: Chi è entrato nel mio letto?’ curated by Rita Selvaggio, (2021); Beatrice Marchi, Le Lezioni di Guida, (2021)Riccardo Paratore, How Italian Are You Really?, (2021); SAGG NAPOLI, Sagg Scopa Fat, (2020)Alex Cecchetti, Taman Shud (2015); Anna Franceschini with Diego Marcon and Federico Chiari, Videogiochi (2014); Chiara Fumai, I Did Not Say or Mean ‘Warning’ (2014); Ian Kiaer, Il Baciamano (2014); Liliana Moro, Last Tape (2014); Sissi, Parallel Anatomy (2014); Patrizio Di Massimo, Monologue for two (2013).



Fiorucci Art Trust presented annual workshops, such as the ongoing series Roadside Picnic, which included Mycorial Theatre conceived in 2014 with artist Paulina Olowska. The first and second edition took place in Rabka Zdroj, Poland (2-8 October 2014 and 2-9 October 2015) and Pivô Art and Research in São Paulo, Brazil (1– 7 September 2016) where the third edition coincided with the 32nd Bienal de São Paulo, which took Live Uncertainty as its curatorial theme.



As part of its erratic programme, Roadside Picnic also included the New Year’s Eve Costume Drama workshops Party Monster (2013) and Tribute to Ballets Russes (2012). In 2015, Fiorucci Art Trust initiated a series of perfume workshops to promote artists’ research in fragrances, in collaboration with Creative Perfumers, London, which led to the exhibition I’m here but you’ve gone (2015). In 2017, led by its founder’s interest in wellbeing practices, the Trust started investigating meditation as a new tool for artistic research through meetings called Meditative Tuesdays. 



Among its activities, Fiorucci Art Trust also runs a programme of artist’s residencies in London, Stromboli (Italy) and Li Galli (Italy). Artists participating have included Hell Gette; Christodoulos Panayiotou; Adriana Lara; Ed Fornieles; Joana Escoval; Habima Fuchs; Riccardo Arena; Lucas Arruda.

In 2014, as part of its residencies programme, Fiorucci Art Trust presented the first site-specific commission for its previous London headquarters, By, With, To & From by Nick Mauss. This large installation took over the entire ground floor of the house and included a choreography of four automatic curtains – one of which was displayed as part of Mauss’ Frieze Project at Frieze London 2014. In October 2014, a new commission by Patrizio Di Massimo was presented. It combined works from Nicoletta Fiorucci’s collection – previously shown at Gasworks, London – with a new body of work created specially by Di Massimo. In November 2017, George Henry Longly was invited to be the first artist to realise a new skin for the previous Trust spaces in Spear Mews. The outcome, titled Toxungenous Activities was produced through a photoshoot and inspired by some of the works pre-inhabiting the space: a staircase by Le Corbusier, a table by Franz West and a suspended umbrella sculpture by Katharina Fritsch. In 2019, Joana Escoval embarked on a 9-month takeover of the Trust’s headquarter, leading to We Do Not Work Alone, which ultimately culminated in Beast of Gravity | Living Metals, a twilight walk by Joana Escoval with Nuno da Luz in Lisbon Estufa Fria enclosed-garden, in collaboration with Museu Coleçao Berardo and Kunsthalle Lissabon. 



As part of its programme of institutional collaborations Fiorucci Art Trust supported Zhana Ivanova’s Ongoing Retrospective at Kunsthalle Basel; it has produced Goshka Macuga’s work for Documenta 13 (2012) as well as Chiara Fumai’s Moral Exhibition House (2012); and Yto Barrada’s contribution to the 54th Venice Biennale (2011). As part of the Public Programme of the Istanbul Biennial, it organised a one-week workshop on the island of Kastellorizo, Greece titled The violent No! of the sun burns the forehead of hills. Sand fleas arrive from salt lake and most of the theatres close.

Throughout 2016 Fiorucci Art Trust collaborated with the Serpentine Galleries on a series of immersive performances titled the Magazine Sessions. Complimenting the Fiorucci Art Trust’s artist-led programmes of site-specific experiences – and realised with the participation of The Magazine restaurant – The Magazine Sessions invited artists to devise site-specific evenings where all aspects of the experience are considered. Events range from specially-conceived music and theatre performances to immersive environments to be explored and activated by the visitor with contributions from Anthea Hamilton, Christian Holstad, Celia Hempton, Emily Sundblad, Karl Holmqvist and Matt Copson.

Fiorucci Art Trust collaborated with Serpentine Galleries to also present Park Nights 2015: Dying on Stage with Christodolous Panayiotou and Park Nights 2014Forget Amnesia with Haroon Mirza, Mark Fell, Okkyung Lee and Factory Floor. Camille Henrot’s Park Nights 2016: Buffalo Head: A Democratic Storytelling Experience took place on June 17th 2016. Through 2020 and 2021, thanks to Nicoletta Fiorucci Russo, Fiorucci Art Trust participated in supporting Serpentine Galleries programme Back to Earth. 



Over the years, Fiorucci Art Trust has produced several artists’ books and publications, including Rolling Stones, Roadside Picnic (2011); De Incontinentia by Roberto Cuoghi (Mousse, 2013); Runa Islam’s Dogs Devouring Dead Horses (2013); Lucy McKenzie and Alan Michael’s Unlawful Assembly (2013); Ten Fundamental Questions of Curating (Mousse, 2013) and Enrico David’s catalogue Repertorio Ornamentale for his solo show at Fondazione Bevilacqua La Masa (2011).



The Fiorucci Art Trust distinguishes itself from Nicoletta Fiorucci Russo De Li Galli’s private collection and projects. 

Italian patron and collector, Nicoletta Fiorucci Russo lives and works in London where she is a member of the Board of Trustees of the Serpentine Galleries and of the Commissioning Committee of the Hayward Gallery. Through numerous collaborations with artists and international organisations, Fiorucci Russo supports spaces and programs focused on interdisciplinary experimentation, emerging practices and the development of local artistic communities. Among the most recent philanthropic activities are those in support of the artistic residences of the G. A. S. Foundation (Lagos, Nigeria), founded by the artist Yinka Shonibare CBE; the projects of the Cooking Sections collective (nominated for the Turner Prize 2021) including Empire Remains Shop (2016) and CLIMAVORE (ongoing); and the new World Weather Network launched by Artangel. In recent years, Fiorucci Russo has also supported the capital projects of Studio Voltaire and Gasworks, in London, where he donated the Artists Kitchen, and supports the independent Italian spaces CASTRO in Rome, and Ordet in Milan. She is Patron of the Castello di Rivoli Museum of Contemporary Art, Rivoli-Turin, Patron and Lifetime Member of the Kunsthalle Basel, and member of the International Friends of Documenta. In 2019, Nicoletta Fiorucci Russo was Ambassador of the Lithuanian Sun & Sea Pavilion (Marina) at the 58th International Art Exhibition of the Venice Biennale, winner of the Golden Lion. She also supported the central exhibition “May You Live in Interesting Times”, curated by Ralph Rugoff, and was the Main Donor of the Italian Pavilion curated by Milovan Farronato. In 2020-21, she supported the  exhibition Cambio di Formafantasma, commissioned by Serpentine Galleries, London and Centro Pecci, Prato. In 2010, together with Farronato, she founded the Fiorucci Art Trust in London. In 2001, she co-founded the non-profit association Anima for social in corporate values, of which she is Honorary President. In 2018, Nicoletta Fiorucci Russo was awarded the decoration of Officer of the Order of the Star of Italy.

Milovan Farronato is Director and Curator of the Fiorucci Art Trust, for which he has developed the ongoing residential itinerant project Roadside Picnic and, since 2011, the yearly festival Volcano Extravaganza in Stromboli, which migrated to Naples in 2017 and travelled to Dhaka, Bangladesh in 2018. With Paulina Olowska he initiated, in 2014, the symposium Mycorial Theatre in Rabka, Poland, which in 2016 was held in São Paulo, Brazil. Further collaborations include the Magazine Sessions (2016) with the Serpentine Galleries. He also conceived The violent No! as part of the public programme of the 14th Istanbul Biennial, 2015. From 2005 to 2012, he was director of the non-profit organisation Viafarini and curator at DOCVA Documentation Centre for Visual Arts, Milan. From 2006 to 2010 he was Associate Curator of the Galleria Civica di Modena. He was also lecturer of Visual Cultures at CLADEM, University IUAV, Venice, from 2008 to 2015. Selected exhibitions curated by Farronato include Nightfall, co-curated with Fernanda Brenner and Erika Verzutti, at Mendes Wood DM, Brussels; Nick Mauss, Illuminated Window, La Triennale and Torre Velasca, Milan; Lucy McKenzie’s first solo show in Italy, La Kermesse Héroïque at Fondazione Bevilacqua La Masa, Venice; Si Sedes Non Is at The Breeder Gallery, Athens, 2017; Prediction at Mendes Wood, DM São Paulo, 2016; Peter Doig’s solo exhibition at Fondazione Bevilacqua La Masa, Venice, 2015; Christodoulos Panayiotou’s solo show at Kaleidoscope Project Space, Milan, 2014; and Arimortis at Museo del Novecento, Milan, co-curated with Roberto Cuoghi, 2013. Milovan Farronato is part of the curatorial team of the fourth Dhaka Art Summit and also sits in the Development Committee of the Chisenhale Gallery in London. He was appointed as the Curator of the Italian Pavilion at the 58th Venice Biennale, 2019.

Valeria Szabó Facchin is a curator, producer and independent researcher. With a focus on data, live sciences, AI and quantum theory, her work explores the relationship between existing systems of knowledge, bodies and technologies in the co-creation of future ecosystems. Together with Indrani Saha and Delanie Linden (MIT), she co-founded W21, a data-feminist research project investigating feminist practices in the 21st century through the lenses of computer networking theory and data science. In the seven months since its official launch, W21 has been selected to present at global art and technology initiatives such as Ars Electronica and ST+ARTS in Motion, an incubator programme for innovative and socially impactful initiatives by the European Commission, launched under Horizon 2020.

Prior to Fiorucci Art Trust, she held curatorial positions, among others, at the Science Museum (UK), Somerset House (UK), La Biennale (IT), Galleria Lia Rumma (IT), Sotheby’s (IT) and Peggy Guggenheim Collection (IT).

Facchin holds an MA from The Courtauld Institute of Art, and an MA from Ca’ Foscari University.

Facchin has been lecturing at several universities and curating programmes, among others, for Ars Electronica, La Biennale and HKW and Max Planck Anthropocene Curriculum.