Fiorucci Art trust
→ Nicoletta Fiorucci
Director and Curator
→ Milovan Farronato
Assistant Curator & Project Manager - Trust
→ Valeria Facchin
Assistant Curator - Collection
→ Giulia Civardi
→ Mara Maria Jackson
Visual and Graphic Designer
→ Nicolò Bruno
The Fiorucci Art Trust was founded by Nicoletta Fiorucci in 2010 to promote contemporary art in conventional and unconventional ways. Since its inception, Milovan Farronato has been Artistic Director of the Trust, which is located at Flat 3, 8 Chelsea Embankment, London. The Trust produces artists’ commissions, publications, residencies and workshops every year in London as well as offsite. As part of the Public Programme of the Istanbul Biennial, it organised a one-week workshop on the island of Kastellorizo, Greece titled The violent No! of the sun burns the forehead of hills. Sand fleas arrive from salt lake and most of the theatres close.
Fiorucci Art Trust also presents annual workshops, such as the ongoing series Roadside Picnic, which includes Mycorial Theatre conceived with Paulina Olowska. Previous editions have taken place in Rabka Zdroj, Poland (2-8 October 2014 and 2-9 October 2015) and Pivô Art and Research in São Paulo, Brazil (1– 7 September 2016) where the third edition coincided with the 32nd Bienal de São Paulo, which took Live Uncertainty as its curatorial theme. Roadside Picnic also includes the New Year’s Eve Costume Drama workshops Party Monster (2013) and Tribute to Ballets Russes (2012). Fiorucci Art Trust initiated a series of perfume workshops to promote artist’s research in fragrances, in collaboration with Creative Perfumers, London, which led to the exhibition I’m here but you’ve gone (2015). More recently The Trust has started promoting meditation as a new tool for artistic research through meetings called Meditative Tuesdays, which will take place regularly at the new venue at Flat 3, 8 Chelsea Embankment, London.
Throughout 2016 Fiorucci Art Trust collaborated with the Serpentine Galleries on a series of immersive performances titled the Magazine Sessions. Complimenting the Fiorucci Art Trust’s artist-led programmes of site-specific experiences – and realised with the participation of The Magazine restaurant – The Magazine Sessions invited artists to devise site-specific evenings where all aspects of the experience are considered. Events range from specially-conceived music and theatre performances to immersive environments to be explored and activated by the visitor with contributions from Anthea Hamilton, Christian Holstad, Celia Hempton, Emily Sundblad, Karl Holmqvist and Matt Copson.
Every year since 2011 Fiorucci Art Trust has presented Volcano Extravaganza, an artist-led programme on the volcanic island of Stromboli, Aeolian Islands, Italy. Artistic leaders of previous editions include Maria Loboda (2019); Runa Islam (2018); Eddie Peake (2017); Camille Henrot (2016); Milovan Farronato (2015); Haroon Mirza (2014); Lucy McKenzie (2013); Nick Mauss (2012) and Rita Selvaggio (2011). As part of recent editions Fiorucci Art Trust collaborated with the Serpentine Galleries to present Park Nights 2015: Dying on Stage with Christodolous Panayiotou and Park Nights 2014: Forget Amnesia with Haroon Mirza, Mark Fell, Okkyung Lee and Factory Floor. Camille Henrot’s Park Nights 2016: Buffalo Head: A Democratic Storytelling Experience took place on June 17th 2016.
In 2014 Fiorucci Art Trust presented the first site-specific commission for its previous London headquarters, By, With, To & From by Nick Mauss. This large installation took over the entire ground floor of the house and included a choreography of four automatic curtains – one of which was displayed as part of Mauss’ Frieze Project at Frieze London 2014. In October 2014, a new commission by Patrizio Di Massimo was presented. It combined works from Nicoletta Fiorucci’s collection – previously shown at Gasworks, London – with a new body of work created specially by Di Massimo. In November 2017, George Henry Longly was invited to be the first artist to realise a new skin for the previous Trust spaces in Spear Mews. The outcome, titled Toxungenous Activities was produced through a photoshoot, and inspired by some of the works pre-inhabiting the space: a staircase by Le Corbusier, a table by Franz West and a suspended umbrella sculpture by Katharina Fritsch.
In 2013, the Fiorucci Art Trust initiated Lezioni d’Italiano a series of artist-led performances conceived around the theme of Italianness. Throughout the years, numerous artists have been presenting their research in the domestic space of Fiorucci Art Trust. Previous iterations include SAGG Napoli, SAGG SCOPA FAT, (2020); Alex Cecchetti, Taman Shud (2015); Anna Franceschini with Diego Marcon and Federico Chiari, Videogiochi(2014); Chiara Fumai, I Did Not Say or Mean ‘Warning’ (2014); Ian Kiaer, Il Baciamano (2014); Liliana Moro, Last Tape (2014); Sissi, Parallel Anatomy (2014) and Patrizio Di Massimo, Monologue for two (2013).
Among its activities, Fiorucci Art Trust also runs a programme of artist’s residencies in London, Stromboli (Italy) and Li Galli (Italy). Artists participating have included Christodoulos Panayiotou; Adriana Lara; Ed Fornieles; Joana Escoval; Habima Fuchs; Riccardo Arena; Lucas Arruda.
As part of its programme of institutional collaborations Fiorucci Art Trust supported Zhana Ivanova’s Ongoing Retrospective at Kunstalle Basel; it has produced Goshka Macuga’s work for Documenta 13 (2012); and Yto Barrada’s contribution to 54th Venice Biennale (2011).
Over the years, Fiorucci Art Trust has produced a number of artists’ books and publications, including De Incontinentia by Roberto Cuoghi (Mousse, 2013); Runa Islam’s Dogs Devouring Dead Horses (2013); Lucy McKenzie and Alan Michael’s Unlawful Assembly (2013); Ten Fundamental Questions of Curating (Mousse, 2013) and Enrico David’s catalogue Repertorio Ornamentale for his solo show at Fondazione Bevilacqua La Masa (2011).
The Fiorucci Art Trust distinguishes itself from the collection of its founder.
Nicoletta Fiorucci Russo is Founder of the Fiorucci Art Trust. She is a patron, philanthropist and collector of contemporary art. She stands out as one of London’s most committed philanthropists in the arts: a prominent figure among collectors as well as an enthusiastic patron and supporter of public museums, cultural organisations and artistic projects, which she sustains both in Italy, her country of origin, and internationally.
In 2018, she was awarded the decoration of Ufficiale dell’ Ordine della Stella d’Italia (Official of the Order of the Star of Italy). In 2010, together with Curator Milovan Farronato, she established the Trust to promote contemporary art in both conventional and unconventional ways.
Ms Fiorucci is a member of the Board of Trustees of the Serpentine Galleries, of the Commissioning Committee of Hayward Gallery in London, and of the International Council of MASP in São Paulo. She is a Founding Patron of the Swiss Institute in New York, Founding Benefactor of the Design Museum in London, and Founding Donor of the 9/11 Memorial & Museum in New York. She is a supporter of the Exhibitions Programme at Whitechapel Gallery, Donor to the Studio Voltaire Capital Project, and Project Supporter at Gasworks, where she donated the Artists Kitchen (all London). She is a Patron of Castello di Rivoli (Turin, Italy), Patron and Lifetime Member of Kunsthalle Basel, part of the Patron and Supporter circle of the Camden Art Centre in London, Patron of Liverpool Biennale 2020, a member of the International Friends of Documenta, and part of the Director’s Circle of Patrons of Chisenhale Gallery in London. She is an “Empire Remains Shop Visionary” for her support to the artistic collective Cooking Sections and supporter of Dhaka Art Summit. On the occasion of the 58th Venice Biennale, she was Ambassador of the Lithuanian Pavilion ‘Sun & Sea (Marina)’, winner of the Golden Lion along with the general exhibition ‘May You Live in Interesting Times’ curated by Ralph Rugoff. She was the Main Donor of the Italian Pavilion ‘Neither Nor: The Challenge of the Labyrinth’ curated by Fiorucci Art Trust Director, Milovan Farronato.
Nicoletta Fiorucci is married to Giovanni Russo, and lives and works in London.
Milovan Farronato is Director and Curator of the Fiorucci Art Trust, for which he has developed the ongoing residential itinerant project Roadside Picnic and, since 2011, the yearly festival Volcano Extravaganza in Stromboli, which migrated to Naples in 2017 and travelled to Dhaka, Bangladesh in 2018. With Paulina Olowska he initiated, in 2014, the symposium Mycorial Theatre in Rabka, Poland, which in 2016 was held in São Paulo, Brazil. Further collaborations include the Magazine Sessions (2016) with the Serpentine Galleries. He also conceived The violent No! as part of the public programme of the 14th Istanbul Biennial, 2015. From 2005 to 2012, he was director of the non-profit organisation Viafarini and curator at DOCVA Documentation Centre for Visual Arts, Milan. From 2006 to 2010 he was Associate Curator of the Galleria Civica di Modena. He was also professor of Visual Cultures at CLADEM, University IUAV, Venice, from 2008 to 2015. Selected exhibitions curated by Farronato include Nightfall, co-curated with Fernanda Brenner and Erika Verzutti, at Mendes Wood DM, Brussels; Nick Mauss, Illuminated Window, La Triennale and Torre Velasca, Milan; Lucy McKenzie’s first solo show in Italy, La Kermesse Héroïque at Fondazione Bevilacqua La Masa, Venice; Si Sedes Non Is at The Breeder Gallery, Athens, 2017; Prediction at Mendes Wood, DM São Paulo, 2016; Peter Doig’s solo exhibition at Fondazione Bevilacqua La Masa, Venice, 2015; Christodoulos Panayiotou’s solo show at Kaleidoscope Project Space, Milan, 2014; and Arimortis at Museo del Novecento, Milan, co-curated with Roberto Cuoghi, 2013. Milovan Farronato is part of the curatorial team of the fourth Dhaka Art Summit and also sits in the Development Committee of the Chisenhale Gallery in London. He was appointed as the Curator of the Italian Pavilion at the 58th Venice Biennale, 2019.